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Diji Connect Episode 05

Digital Marketing Deep Dive: Data-Driven Trends & HubSpot Essentials

This power-packed session features two focused segments in Digital Marketing that will bring clarity, strategy, and action to your marketing efforts.

Umesha Weerasinghe will kick things off with a deep dive into Data-Driven Marketing Trends, exploring how analytics, AI, and shifting consumer behaviours are shaping smarter, more effective campaigns.

Then, Imali Perera will guide you through HubSpot Marketing Essentials—a practical walkthrough designed to help you get started with automation, CRM integration, and inbound marketing tools that scale with your goals.

Whether you're refining your strategy or launching your first marketing campaign, this webinar will equip you with the valuable insights to move forward with confidence.

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About the Presenters:

Diji Connect Episode 05 Umesha

 

Umesha Weerasinghe

Digital Marketing Manager

Dijital Team

With over 12 years of experience across industries like hospitality, SaaS, IT, retail, and finance, Umesha specialises in data-driven marketing and performance-led campaigns that align with business goals.

Her expertise spans a wide range of technical platforms and tools essential for modern digital marketing. This technical proficiency, combined with her strategic thinking, allows her to build, execute, and refine marketing campaigns that are both efficient and scalable across channels.

Diji Connect Episode 05 Imali

 

Imali Perera

Marketing Manager

Dijital Team

Imali is an experienced and qualified marketer/strategist and a consultative selling expert with over 12 years of experience working in a range of industries, including IT, Telecom, Hospitality, Travel, Advertising, Communication, Banking, Finance, Coaching & Training.

A corporate business development professional turned to Marketing, she enjoys developing, implementing, measuring and evaluating digital marketing and communication plans - including Social Media Marketing, Content Marketing, SEO, Email and CRM Marketing and helping organisations grow and achieve their strategic goals.